What is Personal Information?
Personal Information is information relating to an identified or identifiable natural person (“Personal Information”). An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, identification number, location data, online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
We do not consider Personal Information to include information that has been anonymized or aggregated so that it can no longer be used to identify a specific natural person, whether in combination with other information or otherwise.
Types of Information We Gather
USM collects Personal Information from you under the following circumstances:
Personal data collected (“Personal Data”) may include the following:
In addition, when you interact with the Website, our servers may keep an activity log that does not identify you individually (“Non-Personal Information”). Generally, we collect the following categories of Non-Personal Information:
We may collect certain demographic data such as age, gender, and five-digit zip code as part of collecting Personal Information.
We collect and store certain device information about your computer, mobile device, or other device that you use to access the Website. This information may include IP address, geolocation information, unique device identifiers, browser type, browser language, and other transactional information.
We automatically log certain usage information about your use of the Website. This information includes a reading history of the pages you view. We may use this information to provide you a more customized experience on the Website.
We collect and store additional “traffic data” such as time of access, date of access, software crash reports, session identification number, browser types, access times, and referring website addresses.
We collect and store your search terms and search results when using the search function on the Website.
We also collect and store certain other information regarding our users’ use of the Website so that third parties may provide us reports and analysis regarding usage and browsing patterns of the Website.
How We Use Information We Gather About You
We use the information we learn from you to help us personalize and continually improve your experience on the Website. We use your Personal and Non-Personal Information in the following ways:
For editorial purposes.
To respond to your inquiries.
To process and evaluate your application for enrollment, financial aid, or employment.
To communicate with you about changes to our policies.
To personalize content and experiences on our Website, including providing you recommendations based on your preferences.
To send you newsletters, mailings, and information about USM programs, workshops, and special events by email or other another medium.
To optimize or improve our products, services, and operations.
For research and development.
To detect, investigate, and prevent activities that may violate our policies or be illegal.
To perform statistical, demographic, and marketing analyses of users of the Website and their usage patterns.
To otherwise manage our organization.
How We Share Your Information
Except as disclosed below, we don’t sell, barter, give away, rent, or permit anyone outside of USM to use or access your Personal Information.
We occasionally use third-party agents, affiliates, and partners to perform functions such as marketing, analytics, providing requested services, providing customer service, etc. on our behalf. These entities have access to the Personal Information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of any Personal Information collected from the Website. They are restricted from using, selling, distributing, or altering this data in any way other than to provide the requested services to USM.
We may also use or disclose your Personal Information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Website; (b) protect and defend our rights or property, the University or our users, students, or partners; and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or users of the Website or the public.
We will use or disclose the Non-Personal Information as we determine in our sole discretion.
When We May Share Your Personal Information
We may share your Personal Information and other data:
Consent to Transfer
The Website is hosted and operated in the United States. If you are registering or paying from outside of the United States, your Personal Data will therefore be transferred to and processed in the United States where the privacy laws may not provide an equivalent level of protection to those in your home country. By using the Website, and providing us with any information, you consent to the transfer of your information to, and its processing in, the United States.
Retention of Your Personal Information
We will keep your Personal Information in respect of financial transactions for as long as the law requires us to for tax or accounting purposes (which may be up to seven years after a particular transaction).
If you request that we stop processing your Personal Information for the purpose of marketing, we may in some instances need to add your details to a suppression file to enable us to comply with your request not to be contacted.
In respect of other Personal Information, we will retain it for no longer than necessary for the purposes for which it was collected, taking into account guidance issued by each applicable regulatory authority.
European Economic Area citizens and residents: Legal basis for use of your information & controls and choices
The laws in the European Economic Area and some other jurisdictions require us to provide Users, to the extent those laws apply to such Users, with the following as a legal basis for our use of your information:
Cookies and IP Addresses
We use “Cookies” in order to personalize your visit to our Website and enhance the experience by gaining a better understanding of your particular interests and customizing our pages for you. A cookie is a message given to a web browser by a web server which is then stored by the web browser in a text file on your computer. Each time the browser requests a page from the server, this message is sent back, which enables the user to be identified. We also collect your IP address when you visit the Website to better understand how to serve our clients.
We may occasionally use Web beacons and embedded scripts. Web beacons are small graphic images (also known as “1×1 GIFs” or “clear GIFs”) or other Web programming code that may be included in Website pages and email messages. Web beacons or similar technologies may be used for a number of purposes, including (without limitation) to count visitors to the Website, monitor how users navigate the Website, count how many emails that were sent were actually opened, or to count how many particular articles or links were actually viewed. An embedded script is programming code that is designed to collect information about users’ interactions with the Website, such as the links users click on. The code is temporarily downloaded onto a user’s computer from our Web server or a third-party service provider, is active only while the user is connected to the Website, and is deactivated or deleted thereafter. For more information about how we use Web beacons and embedded scripts, please contact us at [email protected].
If you would like to change your cookies settings:
USM protects your Personal Information with several security measures. In addition to normal precautions such as physical security and firewalls, we have strict internal security policies that govern the use of data collected on this Website. Nevertheless, please understand that while we try our best to safeguard your Personal Information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. To dispose of Personal Data, we may anonymize it, delete it, or take other appropriate steps. Data may persist in copies made for backup and business continuity purposes for additional time.
Individuals Under 18
Published in the United States
Information Sharing and Disclosure to New Owners
Privacy Questions and Complaints
If you have any questions regarding this policy, if you would like to change your preferences, opt out of receiving email messages and newsletters from USM, or if you believe that USM has erroneous or incomplete information about you, please email us at [email protected].
Your California Privacy Rights
California Civil Code Section 1798.83 permits customers of USM who are California residents to request certain information regarding its disclosure of their Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected].
European Economic Area Citizens and Residents Rights:
If you are a European Economic Area citizen or resident, you have the right to access, correct, request deletion, or request restriction of our usage of your Personal Information as required by applicable law. We also take steps to ensure that the Personal Information we collect is accurate and up to date.
You also have a right to submit a complaint to a supervisory authority for data protection in the country where you live, where you work, or where you consider that a breach of data protection has occurred – although we hope that we can assist with any queries or concerns you may have about our use of your Personal Data.
2118 Wilshire Boulevard, #105
Santa Monica, CA 90403